If your business takes call, understanding which activities are generating non-sales calls and those that aren’t high sales converters can eliminate your wasted clicks, dramatically reducing your cost-per-sale.
With over 70% of Google searchers calling from Google to contact a business, over 32,000 calls are generated each hour in the UK alone. Bridging the gap this opportunity provides, from an online click to and offline sale, can dramatically enhance your visibly both of operational performance and effective use of marketing spend.
It is estimated that over 50% of marketing spend is wasted; the question is which bit? How do you ensure these sales are attributed to your marketing efforts so you can optimise your online campaigns to generate a lower cost per sale and get the credit you deserve?
eSalesHub A.I powered lead generation analytics platform can pinpoint the exact solution or product at the heart of an inbound call, and whether it was converted into a sale. By tracking the source of the click, from the channel and source, Marketers can eliminate the guesswork through the power of artificial intelligence, by categorising each call and uploading its value into each advertising platform for greater campaign optimisation and lower cost per sale.
We can tailor call categorisation – and the call outcomes you want to track – to your business needs with over 10 categories that you can define using our Supervised Decision Tree Machine Learning model.
This clear and accessible real-time call feedback lets you identify sales and missed opportunities – so you can discover what is holding you back in lowering your cost per sale.
Our next-generation platform automatically tracks the keyword, campaign, or source right through to sale conversion on the call in real-time. You can even upload data from your CRM system to track the invoice value for complete return on investment metrics.
You will know which online clicks turned into a lead, quote, sale, or missed opportunity – and why – at scale for more accurate campaign optimisation so you can lower your cost-per-sale.
eSalesHub’s Lead Generation Analytics Platform is a game-changer for businesses looking to understand their true cost per sale by channel and campaign.
Questions we answer:
Measure the effectiveness of your marketing campaign by channel, ads, and keywords to understand marketing ROI, remove wasted spend, and unveil opportunities for growth.
Quantity: Spot what marketing initiatives bring in the most relevant leads and optimise your campaign accordingly
Quality: Pinpoint the ads and keywords that bring in leads – and the ones that bring in sales
Opportunities: Understand where opportunities lie to increase conversions and grow sales
Understand what marketing activities are generating calls and convert them into a sale in real-time with enhanced data. eSalesHub’s next-generation call tracking platform utilises AI to automatically pinpoint the exact solution or product behind each enquiry, and whether it was converted into a sale, in real-time.
Combining the source of the call and its outcome enables you to optimise your campaign based on sales value and outcome, rather than just call volume.
Combining the source of the call and its outcome enables you to optimise your campaign based on sales value and outcome, rather than just call volume.
eSalesHub’s state-of-the-art call tracking analytics is a game-changer for businesses across the globe. Use the power of artificial intelligence to attribute offline sales to your online marketing in real-time.
Our AI-powered real-time data lets you identify sales and missed opportunities. Find the issues that are stopping your business from making more sales and delivering exceptional customer service.
Our account support is not just a help desk but team of experts who specialise in source reporting, customer insights, and data analysis to help you get the most out of your data with regular reports. Need a new bespoke report created, our account management will get it sorted for you. Need some data analysis for a board report, no problem. And best of all, our account management is free.
We pay for Google and Facebook, you only pay per exclusive inbound lead. Choose our fully managed service if you don’t have the time or resource to manage parts of your campaign in-house.
Bridge the gap through your customer journey with more data. Power your own lead generation strategy with artificial intelligence, enabling you to analyse call and sales data in one place.
